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Partnering with Wellness Pros: Designing Effective RUOK?Day Massage Workshops to Elevate Workplace Wellness

Jeremy and client

Partnering with wellness professionals to design RUOK?Day massage workshops transforms workplace wellness by fostering mental health conversations, reducing stress and boosting employee engagement. This guide shows how RUOK?Day’s mission aligns with on-site corporate massage events, explains stress-relief mechanisms and productivity gains. By the end, you’ll understand how to collaborate with qualified therapists, plan engaging formats, track ROI and embed RUOK?Day massage workshops into a lasting corporate wellness strategy.

What Is RUOK?Day and Why Is It Important for Workplace Wellness?

RUOK?Day is an annual mental health initiative encouraging people to ask, “Are you OK?” and spark genuine conversations. By prompting meaningful check-ins, this event reduces social barriers and promotes emotional support among colleagues, which directly enhances workplace well-being. For example, inviting employees to participate in brief dialogue stations can lower isolation and pave the way for trust and resiliency. 

ElementRoleImpact
RUOK?DayAwareness CatalystFosters open mental health conversations
Conversation PromptsEngagement ToolEncourages peer support and empathy
Check-In StationsInteraction HubReduces stigma and increases connectedness

By combining structured prompts with supportive environments, RUOK?Day lays the foundation for targeted wellness activities like massage workshops that reinforce its core objective of mental health awareness.

seated massage in an office

How Does RUOK?Day Promote Mental Health Awareness in the Workplace?

RUOK?Day promotes mental health awareness by creating dedicated spaces for employees to share feelings and access support resources. It leverages peer-to-peer check-ins, on-site seminars and multimedia campaigns to educate staff on signs of distress and coping strategies. Common practices include guided group discussions where colleagues learn active listening techniques, which builds a culture of empathy and early intervention. Establishing these dialogues naturally leads to supportive interventions like massage moments that further normalise self-care.

What Are the Best RUOK?Day Activities to Foster Employee Well-being?

RUOK?Day activities thrive when they balance informational and experiential elements that engage diverse workforces.

  • Hosting on-site massage stations provides tangible stress relief while signalling organisational care.
  • Facilitating peer discussion circles empowers employees to speak candidly about mental health.
  • Incorporating guided mindfulness or breathing breaks helps regulate emotional responses and focus.

These interactive options equip teams with practical self-care tools and establish a supportive workplace culture that on-site massage can reinforce.

How Can Corporate Massage Support RUOK?Day’s Mental Health Goals?

Corporate massage supports RUOK?Day’s mental health goals by offering a hands-on relaxation experience that complements conversation-based initiatives. When a certified therapist delivers on-site chair massages, muscle tension and cortisol levels decrease, making staff more receptive to emotional dialogue. This physical release reduces anxiety and signals to employees that their well-being is a priority, which deepens the impact of RUOK?Day’s message.

Jeremy massaging a client in a massage chair

How Do Corporate Wellness Massage Programs Reduce Workplace Stress?

Corporate wellness massage programs reduce workplace stress by integrating therapeutic touch into the employee experience, which triggers physiological relaxation responses. When trained and experienced therapists deliver targeted techniques such as trigger-point release and gentle stretching, staff experience lowered cortisol levels, improved circulation and heightened endorphin production.

ProgramMechanismOutcome
On-site Chair MassageMuscle Tension ReleaseImmediate relaxation and reduced pain
Mobile Table MassageDeep Tissue TechniquesEnhanced flexibility and stress relief
Micro-Wellness BreaksGuided Self-MassageEmpowered self-care and stress management

By embedding massage into routine wellness offerings, organisations can sustainably decrease stress levels and foster a more resilient workforce.

What Are the Key Benefits of On-Site Massage for Employee Well-being?

On-site massage delivers multiple advantages that strengthen overall employee well-being:

  • Immediate Stress Reduction – Massage lowers cortisol and triggers relaxation within minutes.
  • Enhanced Morale – Demonstrating care through wellness perks boosts job satisfaction.
  • Pain Relief and Posture Improvement – Regular sessions alleviate musculoskeletal discomfort.
  • Mental Clarity – Relaxed muscles and reduced anxiety improve focus and decision-making.

These benefits combine to create a supportive environment where employees feel valued, energised, and motivated.

How Does Stress Reduction Improve Employee Productivity and Morale?

Stress reduction improves productivity and morale by restoring cognitive bandwidth and fostering positive workplace emotions. Lower cortisol levels enhance executive function, enabling employees to complete tasks more efficiently. As tension decreases, job satisfaction climbs and absenteeism drops, which reinforces team cohesion and drives higher performance. When a massage program consistently mitigates stress, staff report feeling more engaged and motivated.

What Types of Workplace Massage Workshops Are Most Effective?

Workplace massage workshops succeed when they match workplace constraints and employee preferences:

  • Chair Massage Sessions – Fast, seated treatments at workstations fit tight schedules.
  • Table Massage Experiences – Deeper, table-based sessions offer more intensive relief.
  • Guided Self-Massage Workshops – Teach employees simple techniques for personal stress management.

Selecting the right format ensures broad participation and maximises the stress-relief impact of corporate massage initiatives.

several chair massages

How Can Businesses Partner with Wellness Professionals for RUOK?Day Workshops?

Businesses can partner with wellness professionals by establishing clear collaboration goals, defining service scopes and co-creating tailored event experiences. Engaging certified massage therapists as event partners ensures high standards, consistent delivery and alignment with RUOK?Day objectives. This collaboration mechanism leverages specialised expertise while freeing internal teams to focus on logistics and communication.

What Criteria Should You Use to Select Qualified Massage Therapists?

Choosing the right therapists requires attention to professional credentials and corporate experience:

  • Certification and Licensing – Verify recognised training and active professional registration.
  • Corporate Event Experience – Prioritise practitioners comfortable in office environments.
  • Liability Insurance – Ensure coverage for on-site services to manage risk.
  • References and Reviews – Seek feedback from past corporate clients to confirm quality.

Applying these criteria safeguards participant safety and maintains program credibility.

What Are Effective Collaboration Models for Corporate Wellness Programs?

Effective collaboration models define roles and responsibilities to optimise partnership outcomes:

  • Full-Service Outsourcing where an external wellness provider handles planning, staffing, and execution.
  • Co-Facilitation Arrangements pairing internal HR coordinators with freelance therapists for shared delivery.
  • Referral Networks that connect companies with a vetted pool of wellness experts on demand.

Choosing the right model balances control, cost and convenience to meet organisational needs.

How Do Wellness Professionals Enhance the Impact of RUOK?Day Events?

Wellness professionals enhance RUOK?Day events by integrating therapeutic techniques, mental health expertise, and interactive facilitation skills. They deliver structured conversation prompts alongside massage demonstrations, offer calming breathing exercises, and share stress-management tips. Their credibility and specialised training foster trust and encourage employee participation, deepening the event’s mental health awareness objectives.

RUOK day massage
Jeremy massaging a lady at work

What Are the Essential Steps to Designing a RUOK?Day Massage Workshop?

Designing a RUOK?Day massage workshop involves a systematic process that ensures relevance, engagement and measurable impact. This approach enhances employee well-being by aligning activities with organisational goals and participant needs.

  • Identify employee wellness needs and goals.
  • Define clear workshop objectives and success metrics.
  • Select qualified wellness professionals and collaboration models.
  • Choose engaging massage and complementary wellness formats.
  • Plan logistics for on-site and virtual delivery.
  • Integrate conversation starters to encourage mental health dialogue.
  • Measure outcomes and gather participant feedback.

Following these steps produces a cohesive workshop that simultaneously addresses physical relaxation and emotional connection.

How Do You Identify Employee Wellness Needs and Goals?

Employee wellness needs and goals emerge from targeted assessment methods that reveal stressors and priorities. Conduct anonymous surveys to measure current stress levels and well-being concerns. Host focus groups to gather qualitative insights on preferred wellness formats. Use pulse polls before RUOK?Day to adapt workshop content so it resonates with true employee challenges and aspirations.

What Workshop Formats and Activities Should You Include?

Choosing formats and activities that reflect diverse wellness needs promotes broad engagement and fosters holistic support.

FormatFeatureBenefit
Chair MassageSeated pressure-point techniquesQuick stress relief at the desk
Virtual Self-Massage DemoLive video tutorialsAccessible for remote teams
Guided Meditation BreakBreathing and visualisationMental calm and focus

By blending hands-on massage with guided self-care and mindfulness, workshops deliver layered benefits that support both physical and emotional wellness.

How Do You Plan Logistics for On-Site and Virtual Workshops?

Logistical planning ensures seamless delivery across both physical and digital environments. Reserve appropriate common areas, arrange tables or chairs, and schedule sessions to minimise workflow disruption. For virtual workshops, select stable video platforms, ship necessary self-massage kits in advance and test audio-visual setups. Clear scheduling and facilitator briefings guarantee a professional and stress-free experience.

How Can You Integrate Conversation Starters to Encourage Mental Health Dialogue?

Integrating conversation starters invites open dialogue and supports RUOK?Day’s core mission. Use prompt cards with questions such as “What support has helped you stay resilient?” or “When did you feel most connected today?” Place prompts at massage stations and virtual breakout rooms. Facilitators can guide small-group discussions that reinforce emotional awareness and mutual support.

How Do You Measure the Success and ROI of RUOK?Day Massage Workshops?

Measuring success and ROI requires defining relevant KPIs, collecting data, and analysing outcomes to demonstrate value and inform future programming. This process reinforces accountability and underlines the strategic importance of wellness investments.

  • Establish baseline well-being metrics before the workshop.
  • Track participation rates, session attendance, and engagement levels.
  • Measure changes in stress scores and satisfaction ratings through post-event surveys.
  • Calculate ROI by comparing program costs against productivity gains and absenteeism reductions.

These measures provide clear evidence of impact and guide continuous improvement.

What Key Performance Indicators (KPIs) Track Employee Well-being and Engagement?

Key performance indicators for massage workshops capture both quantitative and qualitative shifts in well-being and engagement:

  • Stress Level Reduction – Changes in self-reported stress scales.
  • Program Satisfaction – Ratings of workshop quality and relevance.
  • Participation Rate – Percentage of employees who attend sessions.
  • Absenteeism Change – Variations in sick days pre- and post-workshop.
  • Repeat Requests – Volume of future wellness service bookings.

Monitoring these KPIs demonstrates the program’s value and supports further investment.

How Can Case Studies Demonstrate the Benefits of Corporate Massage Programs?

Case studies illustrate real-world outcomes by showcasing before-and-after metrics and employee testimonials. For example, a technology firm reduced reported stress by 15 percent following a series of RUOK?Day massage workshops, while a finance team saw a 10 percent uptick in focus and task completion. These narratives build credibility and provide persuasive proof of concept.

What Tools Help Monitor Workshop Impact and Employee Feedback?

A variety of tools streamline data collection and analysis for wellness programs:

  • Survey Platforms – Digital questionnaires for pre- and post-event feedback.
  • Analytics Dashboards – Visualise participation, satisfaction, and stress metrics in real time.
  • Wellness Apps and Wearables – Track biometric indicators such as heart rate variability.
  • Collaboration Tools – Integrate feedback channels within existing communication platforms.

Using these solutions delivers actionable insights and supports data-driven decision-making.

How Can RUOK?Day Massage Workshops Be Customised for Different Workplace Challenges?

Customising RUOK?Day massage workshops ensures relevance across remote, industry-specific and diverse workforce contexts. Tailoring content and delivery methods amplifies impact by addressing unique stressors and cultural dynamics.

  • Adapt workshop length and format for remote teams via virtual guides and mailed self-care kits.
  • Develop sector-specific modules that address healthcare shift fatigue or tech crunch stress.
  • Embed inclusive practices by offering multilingual materials and accessible self-massage techniques.

Targeted customisation reinforces the workshop’s resonance and effectiveness.

How Do You Address Remote Work Stress with Virtual Massage and Wellness Sessions?

Virtual massage and wellness sessions counter remote work stress through guided self-massage tutorials, desk-based stretching routines and breathwork demonstrations. Facilitators use live video to demonstrate techniques and answer questions in breakout rooms. Participants can receive pre-shipped massage tools like massage balls and/or foam rollers which enable interactive, hands-on engagement and build a sense of community across distances.

What Industry-Specific Wellness Needs Can Massage Workshops Target?

Different industries face distinct stress patterns that require focused interventions:

  • Technology – Intense screen time demands ergonomic chair massage and eye-strain relief.
  • Healthcare – Night shift fatigue benefits from deep-tissue techniques and energy-boosting micro-breaks.
  • Finance – High-pressure environments gain from tension-relieving shoulder and neck massage.

Customising techniques and messaging for each sector maximises relevance and participation.

How Do You Adapt Workshops for Employee Diversity and Inclusion?

Inclusive workshops accommodate cultural preferences and accessibility requirements by offering adjustable pressure options, multilingual facilitator cues and respect for personal boundaries. Facilitators receive cultural competency training, and organisers provide private spaces for those who prefer individual sessions. This approach ensures equitable participation and fosters an environment of respect and belonging.

What Are Best Practices for Integrating RUOK?Day Chair Massages into Corporate Wellness Programs?

Integrating RUOK?Day chair massages into broader wellness programs creates synergy and maintains momentum beyond the event. Align scheduling with existing health fairs, combine messaging with mental health seminars and co-promote across employee channels. Coordination with benefits teams and leadership endorsement underscores organisational commitment to sustained well-being.

How Do You Seamlessly Combine On-Site Massage with Existing Wellness Initiatives?

Seamless integration involves co-planning massage workshops alongside fitness classes, nutrition seminars and mental health training. Jointly schedule events to create thematic months such as “Mindful March” or “Stress-Free September” and cross-promote across wellness newsletters. Shared branding and consistent communication reinforce a cohesive employee experience.

How Do You Sustain Mental Health Awareness Beyond RUOK?Day?

Sustaining mental health awareness involves embedding ongoing practices such as monthly massage micro-breaks, establishing peer support champions and providing digital resources on stress management. Incorporate short wellness segments into regular team meetings and offer quarterly pulse surveys to maintain momentum. This continuous engagement cultivates a lasting culture of care and resilience.

Partnering with wellness professionals to design RUOK?Day massage workshops empowers organisations to reduce stress, foster open dialogue and demonstrate genuine care for employee mental health. By following a structured design process, selecting qualified therapists, customising formats and measuring impact, businesses can achieve measurable well-being

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Chair Massage Therapy: A Convenient Workplace Wellness Solution

lady being given a massage in a chair in the office

Chair massage therapy, often referred to as corporate massage;

is a practical and effective way to bring wellness services directly into the workplace. This type of massage uses specially designed ergonomic chairs, allowing therapists to target areas of tension while employees remain fully clothed, making it ideal for professional environments. Its popularity has grown due to the ease of implementation and wide-ranging benefits for both employees and organisations.

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What Is Chair Massage Therapy?

Chair massage therapy involves the use of an ergonomic massage chair that supports the client in a forward-leaning position as you can see in the photo above. This setup enables therapists to focus on problematic areas which office workers succumb to like the neck, back, shoulders, arms and hands without requiring clients to remove clothing or use oils. Sessions are typically short per staff member, lasting anywhere between 8 to 20 minutes – making them easy to integrate into busy schedules without disrupting workplace productivity.

In workplace settings, chair massage therapy is often offered onsite as part of wellness programs to assist with a plethora of company benefits. A small space, such as a meeting room, is usually sufficient for setup and scheduling can be tailored to meet the needs of employees and the organisation.

Jeremy massaging a man in a chair

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Benefits of Chair Massage Therapy

Stress Relief

One of the primary benefits of chair massage therapy is its ability to reduce stress. Massage helps relax both the body and the mind by lowering cortisol the hormone associated with stress. For employees facing workplace pressures, even a brief 10 minute massage treatment can provide a mental reset, improving resilience and overall well-being.

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Improved Circulation

Chair massage therapy promotes better blood circulation by stimulating vasodilation the widening of blood vessels, which allows oxygen and nutrients to flow more freely through the body. This process helps reduce fatigue and increases energy levels, leaving employees feeling refreshed and revitalised after their onsite treatments.

Pain Management

Massage therapy can alleviate discomfort caused by common workplace issues such as back pain, tension headaches, repetitive strain injuries and stressful project deadlines. By stimulating the release of endorphins, natural painkillers produced by the body, massage can reduce pain while improving mobility and posture. Employees often report relief in areas prone to strain during office work, including the neck, shoulders, chest and lower back.

Enhanced Focus and Productivity

When employees feel physically comfortable and mentally refreshed, they are better equipped to focus on their tasks. Regular chair massage treatments can improve focus, reduce muscle tension and increase energy, all factors that contribute to better performance at work. Additionally, offering wellness programs like chair massage demonstrates an organisation’s commitment to employee care, boosting morale and job satisfaction.

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How Organisations Can Implement Chair Massage Therapy

Flexible Service Options

Organisations can introduce chair massage in various ways: as one-time events for special occasions like RUOkay day, periodic offerings like monthly wellness days or regular programs integrated into workplace routines. Many service providers offer customisable options tailored to an organisation’s goals and budget.

Minimal Space Requirements

Chair massage therapy requires very little space. A small meeting room or quiet corner is usually sufficient for setup. With standard 10-minute sessions and brief transition times between clients, a single therapist can accommodate up to 35 employees in one day. This makes it an efficient wellness solution even for larger teams or departments.

Qualified Professionals

When selecting a provider, it’s important to ensure therapists are properly trained in chair massage techniques. Many reputable providers employ certified professionals with experience delivering effective treatments in corporate settings. Some services also offer program management tools like online booking systems to streamline scheduling for employees. This is fundamentally key in ensuring a quality experience in the office.

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Evidence Supporting Chair Massage Therapy

Research Findings

Scientific studies have highlighted the effectiveness of chair massage therapy in reducing stress and alleviating pain. For example, research involving healthcare workers found significant improvements in mood, activity levels, work performance and sleep quality after receiving twice-weekly 15-minute chair massages over three weeks. These findings demonstrate that even short sessions can deliver meaningful results when implemented consistently.

Economic Benefits

Investing in workplace wellness programs like chair massage can yield financial benefits for organisations by reducing absenteeism and improving productivity. Employees who feel cared for are often more engaged and motivated at work, a factor that contributes positively to overall business performance. While comprehensive cost analyses are still emerging, many employers view chair massage as a worthwhile investment in employee health and satisfaction.

Conclusion

Chair massage therapy offers an accessible way for organisations to support employee well-being while maintaining productivity. With its minimal space requirements, short session durations and proven benefits including stress relief, improved circulation, pain management and enhanced focus. It’s no surprise that this wellness solution has gained traction in workplaces worldwide.

By prioritising initiatives like in-office chair massage, businesses not only foster healthier work environments but also demonstrate their commitment to employee care, a factor that can positively impact morale and long-term success. As workplace wellness continues to evolve as a priority for employers, chair massage remains a simple yet effective tool for promoting physical health and mental well-being among staff members. Contact The Royal Masseur today to find out more.

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Transforming Workplace Wellness in Sydney

an empty massage chair
Today’s modern corporate world is so fast-paced and demanding, which often leads to stress, fatigue, and burnout among employees. When team members feel drained, their productivity and motivation declines, which subsequently affects the overall businesses performance. At The Royal Masseur, we specialise in corporate wellness services in Sydney, helping businesses create a healthier, more engaged and connecting environment.

Why Corporate Massage Matters

Investing in workplace wellness is more than just a perk – it’s a strategy for improving team morale and culture. Benefits of regular in-office massages:
  • Reduce workplace stress and anxiety
  • Ease muscle tension and postural discomfort
  • Improve focus, concentration and productivity
  • Enhance overall job satisfaction and company loyalty
  • Decrease work injuries and time lost due to injuries
  • Decrease in time lost due to sick days
When employees feel valued and cared for, they are more likely to remain committed and perform at their best.

Our Specialised Corporate Massage Services

Jeremy with client chair massageAt The Royal Masseur, our tailored wellness solutions fit seamlessly into your workplace. Whether your team needs quick stress relief or a more immersive relaxation experience, our services are designed to meet their needs through our reset-recharge blueprint.

Seated Chair Massage

Perfect for a busy office setting, this massage is performed while employees remain fully clothed, using ergonomic chairs for support. Focused on the problematic areas office workers succumb too, targeting the neck, shoulders, chest, back and arms, these short yet effective sessions provide immediate relief from tension and stress.

Table Massage

massuers doing table massageFor a deeper level of relaxation, our table massages address chronic pain and muscle stiffness, making them ideal for employees who spend long hours at their desks. These sessions promote circulation, reduce fatigue and leave employees feeling refreshed. Larger space is required.

Corporate Events & Special Occasions

Hosting a corporate retreat, product launch or wellness day? Our mobile massage services add a touch of luxury and relaxation to any event, ensuring staff feel rejuvenated and engaged.

Why Choose The Royal Masseur?

We take pride in offering professional, discreet and high-quality corporate massage services tailored to the needs of Sydney’s leading businesses. Our reputation for excellence has made us the preferred wellness provider for luxury brands like Accor, Camilla, Charter Hall, eBay and many more.
    • Certified & Experienced Therapists – Our team consists of fully qualified professionals who bring expertise and care to every session. Minimum Dip.Remedial massage.
    • Customisable Wellness Programs – Whether you need weekly office massages or a one-time event service, we tailor our offerings to suit your company’s wellness goals.
    • Seamless Workplace Integration – Our massage services are designed to fit into your work environment without disrupting daily operations.

A Healthier Workplace Leads to Better Business

When your employees are relaxed, healthy and motivated, businesses tend to thrive. Why? Because the environment is thriving, the energy is eminent and staff want to be there. In-office corporate massage services not only improve individuals wellbeing, but also contribute to a positive and supportive company culture. If you invest in an employees wellness it translates to higher job satisfaction, improved retention rates and a more productive workplace. They’re more inclined to want to work for you.

Book a Corporate Massage Session Today

Jeremy and clientReady to enhance your workplace with The Royal Masseur’s premium corporate massage services? We can customise a wellness plan that suits your businesses needs, contact us ahead of time to book your first experience.
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Frequently Asked Questions

How Long Do Corporate Massage Sessions Last?
Each staff member will typically receive anywhere from 8 to 20 minutes, allowing employees to benefit from relaxation without taking too much time away from work. We call it our reset-recharge model.
Do Employees Need To Remove Clothing For The Massage?
No, our seated chair massages are performed over clothing, ensuring comfort and convenience for all employees.

How Do We Schedule A Session?

Simply reach out via our website or phone, and we’ll help you arrange a session that fits seamlessly into your workplaces’ schedule.

Are Your Therapists Qualified?

Yes, all our therapists are fully certified with Diploma’s of Remedial massage and experienced in corporate wellness massages.

Can You Provide Services For Large Corporate Events?

Absolutely! We cater to events of all sizes and can arrange multiple therapists to accommodate your staff.
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About the Owner

Jeremy Joseph at the sea

Jeremy Joseph, The Royal Masseur

When Jeremy chose to study massage he instantly became a lifelong student in an ever-growing and changing field. As his techniques grew and became further fine-tuned to include special massages for pregnancy and utilizing hot rocks as well as having been a personal trainer, his understanding of both anatomy and theory quickly grew even further. Jeremy developed his own form of holistic healing. Modality taught Jeremy to use his body and strengths in new ways to perform the different massage methods.

He also learned to find greater strength and confidence within himself. This internal strength allowed him to provide the occasional physically demanding massage with confidence and ease, this, in turn, developed a greater self-awareness, self-trust, and focus.

Massage and Personal Development

While The Royal Masseur learns more about himself and his profession (and let’s face it, you never stop learning about performing a better massage), he also found he learned more about human nature as a whole. In the past, as a student working on other students, he gained a larger sense of understanding and compassion for both his classmates and circle of friends and family. As he practiced on more people, he discovered a synergy within himself, as if he was more in tune with his own energies, thoughts, and feelings as well as those of others. Particularly when at their most needy, tired, stressed, depressed, and in pain.

Being a mobile massage therapist taught Jeremy to become better able to understand and for want of better words, interpret the entirety of another person. This was a light bulb moment for Jeremy as, 5 years later, his clients trust him implicitly and tend to book his services over and over.

As a holistic massage therapist, Jeremy has developed finely tuned problem-solving skills, thus making each therapeutic treatment more unique and effective.

Throughout the years these lessons which began in massage school, simply continue as Jeremy continues to grow in his knowledge and experience in the field. Even the most seasoned therapist acknowledges that they need to improve, increase their understanding of the human anatomy and stay up to date with the latest massage therapeutic technology. The school merely provided him with a sound grounding to commence a life-long journey in the holistic-healing field. Jeremy’s experience with literally hundreds of clients in and around Sydney has taught him over the years that he has chosen a career as a holistic massage practitioner. A journey of continued learning, development, and personal development.

 

  • Other mobile massage therapists also offer an alternative to the Covid-19 crisis which has transformed the industry to a more versatile and holistic approach.